Évanescence
Olfactory memory
Capture a moment
«The smell and taste of things remain much longer, like souls, remembering, waiting (...) and bear unfaltering, the immense edifice
of memory.»
Marcel Proust, À la recherche du temps perdu.
Évanecence captures a moment in mind by spreading a perfume.
It plays with olfactory memory mechanisms and allows creating consciously one’s own “madeleine de Proust”.
Ritual
First, choose your “future memory” flask by its color and pick a moment to capture : a particular evening to come, a rare reunion ...
At the beginning of this chosen moment, set up the device and discover the “memory scent” for the first time. The mind matches the scent with the emotions of the instant.
To turn it on, just break the tip of the flask and start the drip by removing the cap. The perfume spreads as a puddle in the device and releases its scent.
It drips on a little pebble soaking the scent and crystalizing it. This tiny stone becomes an intense and emotional souvenir of this moment, to be kept preciously.
Évanescence Inspirations :
St Hilaire church in Melle by Mathieu Lehanneur - Marc Newson for Louis Vuitton - Plan by Sébastien Cordoleani - The Woods by Andreas Engesvik and Jonas Stokke
Research and development
One technical issue was to find a simple way to create a drip. I used a little glass ball obstructing the tip hole, just enough to let a drop come through.
The glassblower also had to be quite precise. I worked with Atelier Silicybine to make the flask.
For the scent, I worked with Sara Burri, a perfumer from Cinquième Sens Company to create
a “moment perfume”.
This perfume had to be nor a home fragrance neither a body perfume. We worked on a surprising and unexpected scent far from the common imaginary. The perfumer only used synthetic molecules to create this scent.
PUBLICATIONS
Dezeen.com
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Milk Decoration Magazine number 17
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Exhibition “Scents and Fragrances” at the Museum of Craft and Design of San Francisco by the IMF foundation